WORDS

WORDS

WORDS

Omar Boubess

Omar Boubess

Omar Boubess

DATE

DATE

DATE

August 2024

August 2024

August 2024

How Hotel Websites Influence Booking Opportunities

How Hotel Websites Influence Booking Opportunities

How Hotel Websites Influence Booking Opportunities

Having a weak website experience doesn't only hurt your chances for direct bookings.

It hurts ALL your booking opportunities.

Here are some helpful examples: 

Example A.)

A guest may not enjoy being on your website but will still book through an OTA.

Likely because they feel they are trustworthy and reliable. Makes sense right?

You got the booking, congratulations.

But you're paying a hefty commission to an OTA.

There goes a big chunk of your margins.

Example B.)

Your website and brand may be so weak by the guest's standards that they won't even book your hotel through an OTA at all.

There goes your opportunity as a whole.

In short:

If you're not optimizing your website to show trust and security, you'll lose margin to OTAs.

If you're not designing your website to connect with your guest on an emotional level you'll lose the booking in its entirety.

Having a weak website experience doesn't only hurt your chances for direct bookings.

It hurts ALL your booking opportunities.

Here are some helpful examples: 

Example A.)

A guest may not enjoy being on your website but will still book through an OTA.

Likely because they feel they are trustworthy and reliable. Makes sense right?

You got the booking, congratulations.

But you're paying a hefty commission to an OTA.

There goes a big chunk of your margins.

Example B.)

Your website and brand may be so weak by the guest's standards that they won't even book your hotel through an OTA at all.

There goes your opportunity as a whole.

In short:

If you're not optimizing your website to show trust and security, you'll lose margin to OTAs.

If you're not designing your website to connect with your guest on an emotional level you'll lose the booking in its entirety.

Having a weak website experience doesn't only hurt your chances for direct bookings.

It hurts ALL your booking opportunities.

Here are some helpful examples: 

Example A.)

A guest may not enjoy being on your website but will still book through an OTA.

Likely because they feel they are trustworthy and reliable. Makes sense right?

You got the booking, congratulations.

But you're paying a hefty commission to an OTA.

There goes a big chunk of your margins.

Example B.)

Your website and brand may be so weak by the guest's standards that they won't even book your hotel through an OTA at all.

There goes your opportunity as a whole.

In short:

If you're not optimizing your website to show trust and security, you'll lose margin to OTAs.

If you're not designing your website to connect with your guest on an emotional level you'll lose the booking in its entirety.

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Download our Hotel Brand Imprint™ Framework

The free resource includes:

  • Our proprietary brand-audit tool for hotels

  • In-depth 55+ page document

  • Comprehensive video walkthrough

We won't share your data with any third party


You can easily unsubscribe anytime via the link provided in our emails

Download our Hotel Brand Imprint™ Framework

The free resource includes:

  • Our proprietary brand-audit tool for hotels

  • In-depth 55+ page document

  • Comprehensive video walkthrough

We won't share your data with any third party


You can easily unsubscribe anytime via the link provided in our emails