Travellers are looking to create relationships with brands that understand their core values.
That have a sense of community and spirit.
And are delivering an experience, not just a room with amenities (that many other properties have).
Here are some big, important numbers to keep in mind:
93% of consumers make shopping decisions based on brand trust.
88% of them also say they recommend trusted brands to friends and family.
How can hotels take advantage?
Focus on building trust through:
- Understanding your guests core desires, values, and expectations
- Consistent messaging / copywriting, visual style, and photography
- High standards and quality in brand design and website experience
- Providing information and content your guest is looking for (FAQs, F&B menus, Policies, etc)
A hotel’s greatest areas of leverage to build trust, before the booking:
- Website
- Social Media
- Partner List / Soft Brand / Collection
- Reviews
